“Every single one of our clients you contacted during the testimonial marketing engagement has been encouraged to review their business with us, resulting in a renewed focus and increased activity. In particular, one client who was uncertain about our recommendations quickly committed to a marketing programme.
At first glance, testimonial marketing is an unusual service. I haven’t seen anyone else offering it. I am just pleased we gave it a go as we now have useful independent feedback and stunning testimonials which truly reflect the value we deliver.
I don’t know what you say or how you say it, but your conversations with our clients have deepened our relationships and secured their future business. From your feedback, we also know how to better serve each one and how to improve our marketing messages. All from one phone call to each client – Remarkable!”
Kevin Ogden, when MD, Horizon Digital Media
“You have an amazing ability to understand whatever the problem is I may have in the business and give very sensible solutions.“
Geraint Davies, Managing Director, The Money Partnership
“Long ago I learned not to believe my own marketing hype. I also know close connections tend to tell me what I want to hear not what I need to be told. So I engaged you to get to the nub of what clients think about what they value from my services.
You highlighted what I thought were minor elements of my service that clients rate highly. Positive reinforcement of other aspects has removed any inner doubts and confirmed I am definitely on the right track with my customised approach.
Clients testimonials sell my business better than my words alone. They detail the wider benefits clients gained from my involvement, which increases the value I’m able to deliver. Great for my self-esteem, better still for attracting new clients.“
Steve Jones, Kilfrew Consult
“I have been involved with sales for over 25 years and thought I knew what selling was all about until I had a one-to-one consultation with yourself. From that moment I knew that being successful in any business was how your potential customers perceive you, i.e. giving them the trust and confidence to want to contact you and invest their hard earned money in your company.
We at Pembridge Vehicle Management Ltd would like to thank you for your refreshing ideas, professional manner and attitude and we would have no hesitation in recommending your services and skills to anyone.“
Graham Thatcher, MD, Pembridge Vehicle Management Ltd
“Conveying my process and why it works to new prospects has always been a challenge until now. I am not a conventional finance broker, but then I do raise competitive finance for clients where conventional brokers fail. Your conversations with my clients captured my approach and personality to a T.
My new testimonials describe how I help clients and their business in ways that make me stand out to the best prospects. I had high expectations of your service and you delivered at each stage. Particularly impressive is the initial time you took to delve deep into my business and your presentation of approved testimonials. Both reflect well on your professionalism.
My previous testimonials were outdated and I couldn’t bring myself to show them to new prospects. My new ones now take pride of place on my website and are readily shared in meetings. They work! Thanks Ian.”
Wayne Evans, Director, Joefizz Asset Finance
“Faced with putting together a presentation about our company, I found myself unable to see the wood through the trees.
Yet within one meeting, you allowed me to take stock and quietly teased exactly the right information out of me. You narrowed down our target market so we now know the clients to whom we deliver the greatest value and who suit our working methods. We even know how and why we’re different from our competitors and why our target market values it.
The presentation you then provided required very little tweaking from me and we were in business. Even more, your insight and first class service continues to focus our marketing approach. Many thanks.“
Richard Hookway, Director, Amarisk Ltd
“Your testimonials and case studies really do help to communicate what we can do for potential new clients and most importantly, help us to win new contracts. In particular, your approach to testimonial writing helps our clients to go into more detail to uncover all the benefits they received from working with us. Their and your words echo our company values, resonate with our prospects and help us to increase sales, including two recent significant client wins.”
Darryl Morton, when Director, Logic Software Design Ltd
“In a few hours on a July afternoon you gave me clarity, direction and an action plan for my business to get results. You also gave me the self-belief and confidence I much needed.
In a few hours on a July afternoon you gave me clarity, direction and an action plan for my business to get results. You also gave me the self-belief and confidence I much needed.
I had thought about contacting you on several occasions but never made the call. Missing out on a large contract convinced me I could wait no longer. I realised I needed your help. Plodding down too many blind alleys and relying on piecemeal work to keep things going was definitely not what I had envisaged when I started my business!
Your reality check and pep talk were spot on. You helped me to think about where I wanted to take my business, focus on the few key services and showed me how market the tangible value I deliver to clients using the hidden assets you uncovered. I am amazed how I now generate profits from IP which I previously gave away for free.
As a direct result of your guidance and following your action plan, profitable new clients and opportunities presented themselves. My one regret is that I did not bite the bullet and call you much sooner.”
Chris Gledhill, Director, Future Directions Ltd
“After considerable, unsuccessful efforts on my part, your strategy to get me straight through to the movers and shakers in my target industry worked an absolute treat. One phoned me immediately on receipt of the letter you provided and each of the others took my subsequent phone call without question. As a result, I’m now in ongoing discussions with them all. Your strategy was 100% successful, and I don’t think I can ask for better than that!
That strategy alone delivered tremendous value for my investment. As a bonus, we still had time to cover areas I had not expected. Through your insightful questions and our discussion, I also clarified exactly what I needed to do next to get our latest prototype to market.
If only every hour of my day proved as valuable as the one spent on the phone with you, stimulating and extremely productive.”
Dr Howard Fortescue, Howard F Fortescue Ltd