Faced with putting a presentation together about our company, I found myself unable to see the wood through the trees.
Yet within one meeting, you allowed me to take stock and quietly teased exactly the right information out of me. You narrowed down our target market so we now know the clients to whom we deliver the greatest value and who suit our working methods. We even know how and why we are different from our competitors and why our target market values it.
The presentation you then provided required very little tweaking from me and we were in business. Even more, your insight and first class service continues to focus our marketing approach. Thank you.”
Director, Amarisk Ltd, Health & Safety & HR Consultants
“You provide a fantastic, professional service. Your thoughtful insight into the minds of our audience has brought a new dimension to the business-focused marketing materials that we have worked on together. We will certainly continue using your services into the future.”
Marketing Manager, University of Glamorgan Commercial Services (now University of South Wales)
“After considerable, unsuccessful efforts on my part, your strategy to get me straight through to the movers and shakers in my target industry worked an absolute treat. One phoned me immediately on receipt of the letter you provided and each of the others took my subsequent phone call without question. As a result, I’m now in ongoing discussions with them all. Your strategy was 100% successful, and I don’t think I can ask for better than that!
That strategy alone delivered tremendous value for my investment. As a bonus, we still had time to cover areas I had not expected. Through your insightful questions and our discussion, I also clarified exactly what I needed to do next to get our latest prototype to market.
If only every hour of my day proved as valuable as the one spent on the phone with you, stimulating and extremely productive.”
Managing Director, Howard F Fortescue Ltd
“Our whole approach to attracting new clients and carers has changed forever! We no longer waste time and money through our old scattergun ways in the hope that we’ll hit the target occasionally.
After some initial doubts, we’re all now converts to the Ian Edwards style of marketing. You immersed yourself in our business to show us how we are different from our competitors and why our clients value this difference. With your help, we’ve developed a great strategy which bottles this uniqueness and uses it in our marketing to attract great clients.
As part of the journey you’ve taken us through, the whole team now knows how good we are at what we do and this has created a massive sense of pride and across the company.”
Managing Director, Angels Care Services Ltd
In just 20-30 minutes, and with some excellent questions, you quickly zoned in on an ideal target market for the business and adjusted my sales message to directly appeal to these newfound prospects.I have since focused my efforts on this new market and I’m seeing remarkable results. Very impressive!“
Executive Consultant, Pure Protection Ltd